ProxMedia · 2026 Initiative

The path to $500K.

Nine months. Four phases. Websites, Signal retainers, and the new Lead Flow PPL model — all mapped out.

Annual Target $500K December 31, 2026
Current MRR $0 Update in Tracker
Months Left — Apr → Dec 2026
Avg Needed / Mo $55.6K Ramping — not flat
Monthly revenue ramp
Client mix at peak
40
active website mgmt retainers
30
Signal ad retainer clients
15
Lead Flow PPL clients New
17
new site closes per month
3/mo
voice agent closes in Q4
Definition of done
What success looks like.
$500K+ cumulative collected by Dec 31
30 Signal retainers + 40 website mgmt active
15 Lead Flow PPL clients running
6+ voice agent deals closed ($60K+)
n8n + Apify pipeline fully automated at 500+ leads/mo
MRR Tracker

Log your revenue.

Update current MRR and track cumulative progress toward $500K.

Current MRR$0Not set yet
Total Collected$0From monthly log
Remaining$500KTo hit target
Progress0%Of $500K goal
Update MRR
Current monthly revenue
$ Saved ✓
Annual progress
$500K goal
$0 collected$500K target
0% — get Stripe live and go.
Monthly log
Phase Plan

Four phases. One goal.

Foundation → Traction → Scale → Close the Gap. Check off milestones as you hit them.

Cumulative revenue projection
Revenue Mix

How $500K gets built.

Peak month hits ~$92K by Dec — driven by Signal retainers, Lead Flow PPL, and 3 voice agent closes per month.

Revenue streams at peak
StreamVolume/moUnit priceMonthly revShare
Revenue by type
Retainers $29.75K Voice $30K Builds $15.5K PPL $14.25K New Add-ons $2.5K
Key insights
PPL opens a second ad path. Clients pay per lead instead of a flat retainer — lower commitment, easier sell, same recurring revenue for you.
HVAC is your highest PPL value. $100–150/lead. 10 leads/mo per client = $1,000–1,500 from one client. Stack 5 HVAC clients = $5–7.5K/mo.
Signal retainers still compound hardest. $400–800/mo locked in regardless of lead volume. Pitch PPL first to close, upsell to Signal when trust is built.
Launch Build is always Step 1. $600 (1 platform) or $900 (2 platforms) before any retainer or PPL. No exceptions.
Website first. Always. Never pitch ads until site is signed and paid.
Pricing Reference

Every rate. In one place.

Current ProxMedia pricing as of April 2026 — including the new Lead Flow PPL model.

Website builds
Packages
Launchpad — 3–5 pages, 3–5 days$500
Momentum — 6–10 pages, 5–7 days$1,000
Launch Build Step 1 (1 platform)$600
Launch Build Step 1 (2 platforms)$900
Add-ons
Extra page+$100/page
Logo design+$150
Google Business Profile setup+$100
Booking system integration+$150
Rush delivery+$200
Monthly management
Launchpad management$150/mo
Momentum management$250/mo
Signal — Ad Retainer
Step 2 Option A
Tier 1 — Under $1,500/mo spend$400/mo
Tier 2 — $1,500–$3,500/mo spend$600/mo
Tier 3 — $3,500+/mo spend$800/mo
Client funds their own ad spend directly to Meta/Google.
Lead Flow — Pay Per Lead New Apr 8
Step 2 Option B
HVAC$100–$150/lead
Dental$80–$120/lead
Contractors$75–$100/lead
Auto$50–$75/lead
Salons / Gyms$30–$50/lead
CTA: "Get Your First 5 Leads Free"
Sales rules — non-negotiable
Never pitch ads until website is signed and paid
No pricing in cold outreach — ever
Launch Build is always Step 1 before any Signal retainer or PPL agreement
Blockers

Fix these first.

Nothing moves until these are done. Check them off as you clear them.

Pre-outreach blockers
    Key risks
    Stripe not live = zero revenue
    No payment links means you cannot collect money. Single most important fix.
    Low cold outreach close rate
    At 5% you need 500 leads/mo for 25 closes. Personalize every email. Monitor Day 1 open rate — below 30% means subject line needs work.
    PPL margin discipline
    Lead Flow only works if your ad cost per lead stays below your PPL rate. Track CPL weekly per client — don't let ad spend erode margin.
    Capacity ceiling at solo
    14+ builds/mo solo is unsustainable. Hire one build contractor by Phase 3 (August). Budget $500–800/build.
    Scottsdale sales cycle is longer
    High value but slower to close. Balance with Launchpad volume early. Scottsdale is Phase 2+ primary.
    Outreach Math

    The numbers that matter.

    Close rates, volume targets, 7-day sequence KPIs, and lead segment priority.

    Close rate math
    5%
    conservative cold close rate
    200
    leads contacted → 10 closes
    500
    leads contacted → 25 closes
    10%
    close rate with prep + personalization
    Volume by phase
    300
    leads/mo — Phase 1 · 5 closes/mo
    400
    leads/mo — Phase 2 · 10 closes/mo
    500
    leads/mo — Phase 3 · 20 closes/mo
    600
    leads/mo — Phase 4 · 25–30 closes/mo
    7-day sequence KPIs
    DayActionMetricTarget
    Day 1Email + SMSOpen rate40%+
    Day 2Cold callConnect rate15%+
    Day 3SMS follow-upReply rate8%+
    Day 5Follow-up emailCTA click5%+
    Day 7Break-up SMS + final callBook rate3%+
    Day 30Nurture re-engageReopen %10%+
    Lead segment priority
    No-website leads
    Easiest close. Entry: Launchpad $500. Phase 1 volume play. Phoenix, Mesa, Chandler first.
    Outdated website
    Harder close, higher ticket. Momentum $1K. Phase 2+ focus. Show them the competitive gap.
    Scottsdale wellness
    Best LTV. Med spas, fitness, dental, clinics. High budget, digitally behind. PPL + Signal + voice agent candidates.